Our Story

We love what we do.

In 2013, we founded Shop Local Kentucky as an Instagram account that would highlight Kentucky's beauty to the Instagram world. To our surprise, other people were interested in seeing all that Kentucky has to offer, so they began sharing their photos with us and following along as we traveled, photographed and shared our story. After a year of posting and sharing, we decided that perhaps the Instagram account could do more.  So, in October 2014, we designed a shirt that would be sold online and 100% of the proceeds would be given back to charity.

I grew up in a print shop and had an old screen printing press. So, we designed and printed 100 t-shirts in our garage in Georgetown, Kentucky, partnered with a local charity and launched a small website to accompany the Instagram account. To our surprise, our first 100 shirts sold out within 20 minutes of being posted online. Over the next few evenings we packed orders, all the while talking about how amazing it would be to be able to do this everyday, together. By the end of October, that is exactly what we decided to do. During the first few months, we worked our day jobs and came home to design, print and ship until 2 or 3AM.





 After making it through our first Christmas season, we made a firm decision that this was what we wanted to do with our life. So, when our second little girl entered the world in February of 2015, we both took paternity leave from our day jobs and never went back. We have since left the printing press in the garage and moved into our 20,000 Sq. Ft. headquarters in former granite factory in downtown Lexington, Kentucky. We still love what we do, and get to do what we love everyday! 


Thanks for stopping by, 

Rick & Joni Paynter

Size Chart

We want you to find the right size the first time! Please reference the size chart below and do not hesitate to contact us with any questions about sizing! We want you to love your ware!


Shop Local Kentucky Size Chart