Shop Local Athletes

Shop Local Kentucky is Kentucky's apparel brand. What began in a garage in Georgetown, Kentucky has developed into Kentucky's favorite place to shop for all things Kentucky themed and licensed collegiate apparel. As the collegiate sports world changes to shape the new horizon of NIL, we are dedicated to fully embracing athletes who are serious about their brands. Our approach is different. Launching in Fall 2022, our NIL program will be designed to provide not just opportunities in creating unique apparel, but a partnership and an online fanbase of hundreds of thousands of Kentuckians looking to invest in our Athlete's brands. We will put the athlete first, with a dedicated creative team that can be as involved in an athlete's brand as needed. Our experience in digital marketing and content creation in social media is a proven approach to driving online sales and engagement. We are licensed with major institutions across Kentucky to create co-branding opportunities that provide the potential for unique apparel only available through Shop Local Kentucky. 

Our opportunities range from paid affiliate marketing to a full-scale online store dedicated and built around an athlete's brand. We aren't interested in simply slapping an image and likeness on a tee. This is a hand-in-hand marketing partnership that is not available from other retailers.